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Fall Term 2021 - Master of Bus Administration - MBA-7053-01

as of 02/28/22 04:02PM

Course Section Number: MBA-7053-01
Title: Marketing Management
Status: Open
Instructional Method: Lectures
Course Description: Studies the management of contemporary organizations from the perspective of a marketing manager. The course content includes the study of the planning process, demand forecasting, market-based performance measures, value creation, segmentation strategies, and management of the four basic "marketing mix" elements: product line management, pricing strategies, distribution systems, and marketing communications. The overall course theme is to create and deliver customer value through marketing mix strategies that can sustain a profitable and sustainable competitive advantage. This course's pedagogy emphasizes the application of marketing and other business principles through seminars, case discussions, and a simulation.
Requisite Courses: None
Meeting Times: HELM 106 MW 02:00PM-03:15PM
Instructor: Samiee S
Books and Supplies
Book Title: Strategic Market Management
Author: Aaker, Moorman
Publisher: Wiley
Edition: 11
ISBN: 978-1-119-39222-4
Publishers Suggested Retail Price: $90.00
Required: Required

Book Title: HBS/Ivey MBA 7053 Coursepack
Publishers Suggested Retail Price: $50.00
Required: Required