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Fall Term 2021 - Master of Bus Administration - MBA-7053-02

as of 02/28/22 04:02PM

Course Section Number: MBA-7053-02
Title: Marketing Management
Status: Open
Block:
Instructional Method: Lectures
Course Description: Studies the management of contemporary organizations from the perspective of a marketing manager. The course content includes the study of the planning process, demand forecasting, market-based performance measures, value creation, segmentation strategies, and management of the four basic "marketing mix" elements: product line management, pricing strategies, distribution systems, and marketing communications. The overall course theme is to create and deliver customer value through marketing mix strategies that can sustain a profitable and sustainable competitive advantage. This course's pedagogy emphasizes the application of marketing and other business principles through seminars, case discussions, and a simulation.
Requisite Courses: None
Comments:
Meeting Times: HELM 106 W 06:00PM-08:45PM
Instructor: Samiee S
Books and Supplies
Book Title: Strategic market management
Author: Aaker, Moorman
Publisher: Wiley
Edition: 11
ISBN: 978111939222-4
Publishers Suggested Retail Price: $90.00
Required: Required
Comments:


Book Title: HBS/Ivey Coursepack
Author:
Publisher:
Edition:
ISBN:
Publishers Suggested Retail Price: $60.00
Required: Required
Comments: